本书包含国际商务的一些最新知识，着重介绍国际商务业务过程中对外英文函电的写作，包括：商业书信的写作要求，建立贸易关系，促销，询盘与回复，报价、发盘和还盘，订单、销售合同及履行，支付条款，保险，装运，抱怨与调停，进出口贸易与补偿贸易，对外直接投资与合资企业等章节。本书比以往的外贸英文函电教材范围更广，内容更新；同时主要章节都配套英文对话，有助于读者在学习国际商务英文函电写作的同时，提高专业英语的口头表达能力。
本书可作为国际商务和国际贸易专业的核心课程双语教材。书中很多案例和相关单据都是根据作者十几年国际贸易实践工作的第一手资料进行改编的，时效性强，贴近业务实践，对实践具有指导意义，是从事国际商务业务工作者珍贵的参考材料。本书在重要章节还附有练习，有助于学生巩固所学章节内容，也方便教师教学参考。
目 录
Unit One Global Economy and Market
Globalization 1
Globalization of Markets 2
Phases of Globalization 2
Dimensions of Market Globalization 4
Drivers of Market Globalization 6
Firm-level Consequences of Market
Globalization: Internationalization
of the Firm’s Value Chain 9
China in Global Economy 11
Vocabulary 12
Unit Two International Business 13
Introduction 13
Activities in International Business 14
The Nature of International Trade 14
The Nature of International
Investment 15
Services Trade as Normal Products 16
How does International Business Differ
from Domestic Business? 18
The Four Risks in
Internationalization 18
Who Participates in International
Business? 20
Why Should You Study International
Business? 22
Facilitator of the Global Economy
and Interconnectedness 22
Contributor to National Economy 23
A Competitive Advantage
for the Firm 24
A Competitive Advantage for You 25
Vocabulary 26
Unit Three Business Letter Writing 27
Writing Principles of Business Letters 27
Layout of Business Letters 28
Letter Forms 32
Semi-indented Letter Style 32
Blocked Letter Style 33
Addressing Envelopes 34
Words and Expressions Commonly
Used in Foreign Trade 35
Unit Four Establishing Business
Relations 38
Specimen Letters 39
Vocabulary 43
Words and Expressions Commonly
Used in Foreign Trade 45
Preposition 47
Business Conversations 48
Useful Expressions 49
Case Study 50
Exercises 51
Unit Five Sales Promotion 55
Specimen Letters 56
Vocabulary 60
Words and Expressions Commonly
Used in Foreign Trade 61
Preposition 63
Business Conversations 65
Useful Expressions 66
Exercises 67
Unit Six Enquiries and Replies 69
Specimen Letters 70
Vocabulary 73
Words and Expressions Commonly
Used in Foreign Trade 74
Preposition 79
Business Conversations 80
Useful Expressions 81
Case Study 82
Exercises 85
Unit Seven Quotations, Offers
and Counter-offers 87
Specimen Letters 88
Vocabulary 93
Words and Expressions Commonly
Used in Foreign Trade 95
Preposition 97
Business Conversations 98
Useful Expressions 99
Case Study 100
Exercises 102
Unit Eight Orders and Their Fulfilment,
and Sales Contracts 106
Ⅰ. The buyer’s obligations 107
Ⅱ. The seller’s obligations 107
Specimen Letters 107
Vocabulary 112
Words and Expressions Commonly
Used in Foreign Trade 114
Preposition 117
Business Conversations 118
Useful Expressions 120
Case Study 120
Exercises 124
Unit Nine Terms of Payment 126
Means of payment in international trade 126
Bill of exchange 126
Promissory Note 129
Cheque (Check) 129
Modes of International Payment 130
Remittance 130
Collection 131
Letter of Credit (L/C) 135
Specimen Letters 149
Vocabulary 159
Words and Expressions Commonly
Used in Foreign Trade 160
Preposition 165
Business Conversations 167
Useful Expressions 168
Exercises 170
Unit Ten Insurance 178
Specimen Letters 180
Vocabulary 186
Words and Expressions Commonly
Used in Foreign Trade 187
Preposition 189
Business Conversations 190
Useful Expressions 192
Exercises 193
Unit Eleven Shipment 195
Specimen Letters 196
Vocabulary 203
Words and Expressions Commonly
Used in Foreign Trade 205
Preposition 207
Business Conversations 209
Useful Expressions 210
Exercises 211
Unit Twelve Complaints and
Adjustments 213
Specimen Letters 216
Vocabulary 221
Words and Expressions Commonly
Used in Foreign Trade 222
Preposition 224
Business Conversations 226
Useful Expressions 227
Exercises 228
Unit Thirteen Exporting, Importing
and Countertrade 231
Exporting 231
Advantages of Exporting 232
Disadvantages of Exporting 233
Procedures of Exporting 233
A Systematic Approach to
Exporting 235
Importing 239
Procedures of Import 240
Countertrade 241
Vocabulary 243
Unit Fourteen Foreign Direct Investment
and Collaborative
Ventures 244
Trends in Foreign Direct Investment
and Collaborative Ventures 244
Motives for Foreign Direct Investment
(FDI) and Collaborative Ventures 245
Market-Seeking Motives 246
Resource or Asset-Seeking Motives 246
Efficiency-Seeking Motives 247
Foreign Direct Investment 248
Key Features of FDI 248
Factors to consider in
selecting FDI locations 249
The Nature of Ownership in FDI 252
International Collaborative Ventures 253
Equity Joint Ventures 253
Project-Based, Non-Equity Ventures 254
Differences between these two
types of collaborative ventures 254
Managing Collaborative Ventures 255
Understand Potential Risks in
Collaboration 256
Pursue a Systematic Process
for Partnering 256
Ensure Success with Collaborative
Ventures 257
Success Factors in Collaborative
Ventures 257
The Experience of Retailers in
Foreign Markets 258
Challenges of International
Retailing 259
International Retailing Success
Factors 259
Vocabulary 261
Unit Fifteen E-Commerce 262
Reasons for the fast development
of E-commerce 263
Role of Intermediary in E-commerce 264
Two modes of E-commerce 264
How to start E-commerce 265
Barriers to E-commerce development 267
Vocabulary 268
Appendix 1 The Uniform Customs and
Practice for Documentary
Credits, 2007 Revision, ICC
(Publication no. 600) 269
Appendix 2 Documents 292
中国人民保险公司 292
中华人民共和国海关出口货物报关单 293
出口货物订舱委托书 294
BILL OF LADING 295
中华人民共和国上海进出口
商品检验局 299
COMMERCIAL INVOICE 300
海运出口货物投保单 301
SALES CONFIRMATION 302
PACKING LIST 304
主要参考书目 305
