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商务英语写作

商务英语写作

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  • 商品货号:01152012-7-4-2645
  • 商品重量:0克
    作者:房玉靖,马国志主编;鞠媛媛,黄薇,荣宁宁副主编
    图书书号/ISBN:9787302252801
    出版日期:2011-04-01
    印张:15.25
    字数:363千字
    开本:16
  • 上架时间:2012-07-04
    商品点击数:698
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本书是《高职高专商务英语专业教材》之一,将写作知识、技能与实际业务活动有机地融合在一起,旨在培养学生的商务英语文本撰写能力。本书共有20个单元,分为5大模块:企业办公管理、招聘与就业、企业宣传、企业对外交流和商务写作基础。每个单元设有4个板块(19单元和20单元设有两个板块):Having a Clear Picture (摸清门道)、Showing Your Talent Slightly (初露锋芒)、Opening the Treasure Box (打开百宝箱)、Displaying Your Prowess Fully (大显身手),讲练结合,能有效地提高学生商务英语写作能力。 本书可供高职高专商务英语、国际贸易和国际工商管理专业的学生使用,也可供参加各类商务英语考试的考生和国际商贸从业人员参考使用。
目 录
Module 1 Office Administration
Unit 1 Notices and Announcements 1
Part I Having a Clear Picture 1
Part II Showing Your Talent Slightly 3
Part III Opening the Treasure Box 4
Part IV Displaying Your Prowess Fully 9
Unit 2 Certificates 11
Part I Having a Clear Picture 11
Part II Showing Your Talent Slightly 13
Part III Opening the Treasure Box 14
Part IV Displaying Your Prowess Fully 18
Unit 3 Memos 19
Part I Having a Clear Picture 19
Part II Showing Your Talent Slightly 21
Part III Opening the Treasure Box 22
Part IV Displaying Your Prowess Fully 27
Unit 4 Meeting Agenda 28
Part I Having a Clear Picture 28
Part II Showing Your Talent Slightly 30
Part III Opening the Treasure Box 30
Part IV Displaying Your Prowess Fully 34
Unit 5 Meeting Minutes 35
Part I Having a Clear Picture 35
Part II Showing Your Talent Slightly 38
Part III Opening the Treasure Box 39
Part IV Displaying Your Prowess Fully 42
Unit 6 Business Reports 45
Part I Having a Clear Picture 45
Part II Showing Your Talent Slightly 49
Part III Opening the Treasure Box 50
Part IV Displaying Your Prowess Fully 54
Module 2 Recruitment and Employment
Unit 7 Job Advertisements 56
Part I Having a Clear Picture 56
Part II Showing Your Talent Slightly 59
Part III Opening the Treasure Box 60
Part IV Displaying Your Prowess Fully 65
Unit 8 Job Application Letters 67
Part I Having a Clear Picture 67
Part II Showing Your Talent Slightly 70
Part III Opening the Treasure Box 70
Part IV Displaying Your Prowess Fully 75
Unit 9 Resumes 76
Part I Having a Clear Picture 76
Part II Showing Your Talent Slightly 79
Part III Opening the Treasure Box 80
Part IV Displaying Your Prowess Fully 84
Unit 10 Letters of Recommendation 86
Part I Having a Clear Picture 86
Part II Showing Your Talent Slightly 88
Part III Opening the Treasure Box 89
Part IV Displaying Your Prowess Fully 92
Module 3 Corporate Promotion
Unit 11 Corporate Profiles 93
Part I Having a Clear Picture 93
Part II Showing Your Talent Slightly 95
Part III Opening the Treasure Box 96
Part IV Displaying Your Prowess Fully 102
Unit 12 Specifications 104
Part I Having a Clear Picture 104
Part II Showing Your Talent Slightly 106
Part III Opening the Treasure Box 107
Part IV Displaying Your Prowess Fully 111
Unit 13 Sales Letters 113
Part I Having a Clear Picture 113
Part II Showing Your Talent Slightly 116
Part III Opening the Treasure Box 117
Part IV Displaying Your Prowess Fully 121
Unit 14 Press Releases 123
Part I Having a Clear Picture 123
Part II Showing Your Talent Slightly 126
Part III Opening the Treasure Box 127
Part IV Displaying Your Prowess Fully 132
Module 4 External Corporate Communication
Unit 15 Letters of Congratulations 134
Part I Having a Clear Picture 134
Part II Showing Your Talent Slightly 136
Part III Opening the Treasure Box 136
Part IV Displaying Your Prowess Fully 141
Unit 16 Letters of Sympathy/Condolence 143
Part I Having a Clear Picture 143
Part II Showing Your Talent Slightly 145
Part III Opening the Treasure Box 146
Part IV Displaying Your Prowess Fully 151
Unit 17 Complaints and Replies 153
Part I Having a Clear Picture 153
Part II Showing Your Talent Slightly 155
Part III Opening the Treasure Box 156
Part IV Displaying Your Prowess Fully 161
Unit 18 Business Visits and Itineraries 163
Part I Having a Clear Picture 163
Part II Showing Your Talent Slightly 166
Part III Opening the Treasure Box 167
Part IV Displaying Your Prowess Fully 172
Module 5 Fundamentals of Business Writing
Unit 19 Basic Requirements of Business Writing 173
Part I Having a Clear Picture 173
Part II Displaying Your Prowess Fully 180
Unit 20 Word-selecting and Sentence-making 182
Part I Having a Clear Picture 182
Part II Displaying Your Prowess Fully 188
Appendix: Reference Key 190
References 231

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