本书是专门为高职高专英语翻译教学所编写的。本着 “实用为主、够用为度”的指导思想,按照外经贸工作的实际需求,针对高职高专学生的学习特点,本书将常用商务文本分为四大模块,以大量实例解析各种商务文本的翻译技巧。本书着重翻译实务,尽量使用通俗易懂的语言讲解较为抽象的翻译理论,力求使学生掌握实用的商务英语翻译能力。 本书适用于高职高专院校商务英语专业翻译课程教学,也可供国际贸易、国际商务等相关专业作为选修课之用,同时也可供从事翻译、外事、外经贸、旅游等涉外人员及有较好基础的英语自学者使用。目 录
Module 1 Merchant/Investment Inviting招商引资
Task 1 Name Cards名片 3
Warm-up: Have a Try 3
Background: Learn Something About Name Card 4
Discussion: Talk About How to Do the Task Well 4
Follow-up: Do It Yourself 14
Homework: Practice Makes Perfect 14
Extend Your Eyes 15
Task 2 Enterprise Profile企业形象 19
Warm-up: Have a Try 19
Background: Learn Something About Enterprise Profile 20
Discussion: Talk About How to Do the Task Well 24
Follow-up: Do It Yourself 26
Homework: Practice Makes Perfect 26
Extend Your Eyes 27
Task 3 Commercial Advertisement 商业广告 31
Warm-up: Have a Try 31
Background: Learn Something About Commercial Advertisements 32
Discussion: Talk About How to Do the Task Well 36
Follow-up: Do It Yourself 42
Homework: Practice Makes Perfect 43
Extend Your Eyes 43
Module 2 Foreign Trade Operations外贸业务
Task 4 Business Correspondence 商务信函 47
Warm-up: Have a Try 47
Background: Learn Something About Business Correspondence 48
Discussion: Talk About How to Do the Task Well 52
Follow-up: Do It Yourself 56
Homework: Practice Makes Perfect 57
Extend Your Eyes 58
Task 5 Instruction Manual 产品说明书 63
Warm-up: Have a Try 63
Background: Learn Something About Instruction Manual 64
Discussion: Talk About How to Do the Task Well 67
Follow-up: Do It Yourself 73
Homework: Practice Makes Perfect 74
Extend Your Eyes 75
Task 6 Business Documents 商务单证 79
Warm-up: Have a Try 79
Background: Learn Something About Business Documents 80
Discussion: Talk About How to Do the Task Well 82
Follow-up: Do It Yourself 85
Homework: Practice Makes Perfect 86
Extend Your Eyes 87
Task 7 Business Contract 商务合同 95
Warm-up: Have a Try 95
Background: Learn Something About Business Contract 98
Discussion: Talk About How to Do the Task Well 102
Follow-up: Do It Yourself 108
Homework: Practice Makes Perfect 108
Extend Your Eyes 111
Module 3 Routine Activities 公司日常活动
Task 8 Routine Files 日常办公文本 115
Warm-up: Have a Try 115
Background: Learn Something About Rutine Files 116
Discussion: Talk About How to Do the Task Well 124
Follow-up: Do It Yourself 129
Homework: Practice Makes Perfect 130
Extend Your Eyes 130
Task 9 Business Travel 商务旅游 135
Warm-up: Have a Try 135
Background: Learn Something About Business Travel 136
Discussion: Talk About How to Do the Task Well 138
Follow-up: Do It Yourself 141
Homework: Practice Makes Perfect 142
Extend Your Eyes 143
Task 10 Celebrations and Press Release 商务庆典与新闻发布 147
Warm-up: Have a Try 147
Background: Learn Something About Celebrations and Press Release 148
Discussion: Talk About How to Do the Task Well 150
Follow-up: Do It Yourself 151
Homework: Practice Makes Perfect 152
Extend Your Eyes 153
Task 11 Market Investigation 市场调研 157
Warm-up: Have a Try 157
Background: Learn Something About Market Investigation 159
Discussion: Talk About How to Do the Task Well 159
Follow-up: Do It Yourself 163
Homework: Practice Makes Perfect 164
Extend Your Eyes 164
Module 4 Enterprise Management企业管理
Task 12 Office Signs 办公标识语 173
Warm-up: Have a Try 174
Background: Learn Something About Office Signs 174
Discussion: Talk About How to Do the Task Well 175
Follow-up: Do It Yourself 176
Homework: Practice Makes Perfect 177
Extend Your Eyes 177
Task 13 Application Documents for Studying Abroad 出国文书 181
Warm-up: Have a Try 181
Background: Learn Something About Application Documents 182
Discussion: Talk About How to Do the Task Well 185
Follow-up: Do It Yourself 186
Homework: Practice Makes Perfect 187
Extend Your Eyes 188
Task 14 Merger and Acquisition 企业并购 193
Warm-up: Have a Try 193
Background: Learn Something About Merger and Acquisition 194
Discussion: Talk About How to Do the Task Well 194
Follow-up: Do It Yourself 198
Homework: Practice Makes Perfect 199
Extend Your Eyes 199
Reference Version 参考译文 201
Bibliography 参考文献 234